Recruitment and Training at JetBlue Airways

            
  
Case Studies | Cases in Business, Management, Cases | Case Study

ICMR HOME | Case Studies Collection

Case Details:
Case Code : HROB128
Case Length : 17 pages
Period : 2000-2009
Pub Date : 2010
Teaching Note :Not Available
Organization : JetBlue
Industry : Airlines
Countries :US

To download Recruitment and Training at JetBlue Airways case study (Case Code: HROB128) click on the button below, and select the case from the list of available cases:

Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies



Price:
For delivery in electronic format: Rs. 300;
For delivery through courier (within India): Rs. 300 + Shipping & Handling Charges extra

» Human Resource and Organization Behavior Case Studies
» HRM Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Area Specific Case Studies
» Industry Wise Case Studies
» Company Wise Case Studies


Custom Search

Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.



Chat with us

Strategic Management Formulation, Implementation, & Control, 12e

Please leave your feedback

Leave Your Feedback

ICMR India ICMR India ICMR India ICMR India RSS Feed

<< Previous

"The hard product - airplanes, leather seats, satellite TVs, bricks and mortar - as long as you have a checkbook, they can be replicated. It's the culture that can't be replicated. It's how we treat each other. Do we trust each other? Can we push back on each other? The human side of the equation is the most important part of what we're doing." 1

- Dave Barger, President, CEO, Director, JetBlue Airways Corporation, in 2009.

"Work really hard to hire the right people, train them really, really well, pay them really, really well, give them the best tools to work with. And then if it's not working out, make sure that you get rid of them, because the foundation of JetBlue is our people." 2

- David Neeleman, Founder, former CEO and Chairman, JetBlue Airways, in 2004.

Introduction

In June 2009, when JD Power & Associates3 announced the results of the North America Airline Satisfaction Study4, the US-based JetBlue Airways (JetBlue) found itself ranked the highest in the low-cost segment.

 Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies

Recruitment and Training at JetBlue Airways - Next Page>>

Human Resource and Organization Behavior | Case Study in Management, Operations, Strategies, Human Resource and Organization Behavior, Case Studies

1] Marc Gunther, "Nothing Blue about JetBlue," Fortune, September 03, 2009.
2] James Wynbrandt, "Flying High: How Jet Blue Founder and CEO David Neeleman Beats the Competition Even in the World's Most Turbulent Industry," John Wiley & Sons, 2004.
3] JD Power and Associates is a marketing information services company operating in the areas of market research, forecasting, performance improvement, web intelligence, and customer satisfaction.
4] The study measures overall customer satisfaction based on performance in seven measures - cost and fees; flight crew; in-flight services; aircraft; boarding/deplaning/baggage; check-in; and reservation.

  

Case Studies Links:- Case Studies, Short Case Studies, Simplified Case Studies.

Other Case Studies:- Multimedia Case Studies, Cases in Other Languages.

Business Reports Link:- Business Reports.

Books:- Textbooks, Workbooks, Case Study Volumes.